PRESERVING BIODIVERSITY, RESPECTING THE LAND
Absolue harnesses the power of skin longevity while preserving the longevity of the land. We cultivate our roses with eco-responsible agricultural practices on the land of the south of France as certified by Bureau Veritas. In Grasse, where we source our iconic 1001 Roses fragrance’s Centifolia Rose, multiple plants and birds, some of which are under protection, happily coexist. This encapsulates Absolue’s commitment to preserving what matters – the land and its Perpetual Life.