How to Use Face Serum? A Stepwise Guide

Face serums contain potent formulations with concentrated ingredients tailored to address specific skin concerns. They can benefit the skin in various ways but achieving desired results hinges on correct application methods. Want to incorporate a face serum into your daily skincare routine but unsure where to begin? Let’s delve into how to use a face serum and achieve the most out of it. Join us as we navigate through the nuances of serum application, empowering you to optimise your skincare routine effectively.

How To Apply Face Serum Correctly?

• Step 1: Cleanse

Before learning how to use face serum, start by cleansing your face. Choose a gentle face cleanser suited to your skin type—whether it's foaming, gel-based, or cream-based. Wet your face with lukewarm water, then massage the cleanser onto your skin using gentle, upward circular motions. Pay extra attention to areas prone to oiliness or congestion. Rinse thoroughly with water, ensuring no residue is left behind. Pat your face dry with a clean towel—avoid rubbing to prevent irritation. Cleansing not only removes dirt, oil, and impurities but also prepares your skin to better absorb the nourishing benefits of the serum.

• Step 2: Tone

After cleansing, tone your skin to rebalance its pH levels and further remove any lingering traces of dirt or cleanser. Choose an alcohol-free toner suitable for your skin type—whether it's hydrating, soothing, or exfoliating. Pour a small amount onto a cotton pad or your fingertips, then gently sweep it across your face and neck in upward motions. Focus on areas that tend to be oily or congested while avoiding the delicate eye area. Toning helps to tighten pores, refine skin texture, and prepare your skin for optimal absorption of the serum's active ingredients, enhancing its efficacy.

• Step 3: Apply Serum

Once your skin is cleansed and toned, it's time to apply the face or eye serum. Choose a serum formulated with ingredients targeting your specific skincare concerns, such as hydration, brightening, or anti-ageing. For the face, we recommend the Lancôme Advanced Génifique Youth Activating Face Serum which helps improve skin quality, boost radiance, and visibly reduce fine lines and wrinkles. Unscrew the self-loading and high-precision dropper and dispense the full dropper onto your hands or directly onto your face. Then, gently pat and press it onto your skin. Start from the centre of your face and work outwards, covering your entire face and neck. Massage well but avoid rubbing or tugging to prevent irritation. Serums contain potent active ingredients that penetrate deeply into the skin, delivering concentrated nutrients and addressing specific concerns for a radiant, healthy complexion.

• Step 4: Moisturise

Not sure what to do after applying serum on the face? Lock in the hydration with moisturiser. Choose a lightweight moisturiser for oily skin or rich cream for dry skin. Dispense an appropriate amount onto your fingertips and gently massage it onto your skin using upward motions. Pay extra attention to areas prone to dryness. Moisturisers create a protective barrier on the skin's surface, preventing moisture loss and locking in the benefits of the serum. This final step ensures your skin stays hydrated, supple, and balanced throughout the day or night.

Now that you know how to use face serum, it’s time to include it in your daily skincare regimen right away. Browse through a wide range of Lancôme serums and buy your favourite today. Get a 10% off on your first purchase along with complimentary samples on every order. Want to know more? Here’s everything you need to know about face serums